Jeff Larson has been a St. Paul business owner since 1999. He is a founding partner in FLS Connect, a political fundraising company that specializes in grassroots and coalition building, with an emphasis on telecommunication work. Larson triumphed as the CEO of the Minneapolis Saint Paul 2008 Host Committee that hosted the very successful 2008 Republican National Convention.

Through his business, FLS Connect, he is a member of the St. Paul and Minnesota Chambers of Commerce. Larson also serves as Chairman of the North Star Leadership PAC (former Senator Norm Coleman). In addition, he is actively involved as a volunteer with many political campaigns, including past volunteer-based trips with the International Republican Institute (IRI), which ensures fair and democratic elections in emerging countries around the world.